I select page path and screen name as a dimension, then add event value as a metric, along with event count. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Learn the importance of custom reports for marketers, including how to bring call data into GA instances to understand the impact of digital behavior on offline conversions. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. This means continuing to collect data in your Universal Analytics property (i. Google Ads and attribution. This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. Automated insights: Analytics Intelligence detects unusual changes or emerging trends in your data and notifies you automatically, on the Insights dashboard, within the Analytics platform. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. Must read: Google Analytics 4 vs. Google Analytics calculates the following ratios automatically: Daily Active Users (DAU): the number of active users in the last 24 hours. #18 GA4 provides access to far more custom dimensions and custom metrics. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. Click Configure. In the left navigation, click Admin. GA4 Gives Marketers More Control. By default, GA4 uses the cross-channel data-driven model as the reporting attribution model. Step 2: You will see the various analysis templates. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. These reports can serve as a comparison between GA4 and Universal Analytics while running in parallel and eventually become your source of truth once you have fully migrated to GA4. Step 5: review if all data is collected. Click on the ‘Free form’ template. Optionally, add it to the GA4 navigation menu. Add utm parameters to URL. In GA4, with User-ID in the reporting identity, User ID de-duplication is present across all reports. Under this tab, there are many reports that you may frequently use. ⋅. Google Analytics 4 (GA4) has a powerful feature called custom dimensions, which lets you collect and analyze data specific to your business. In the tab connected to the Tag Assistant, fill in your form again. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. In the Custom metrics tab, click Create custom metrics. Next, tap the menu tab labeled Custom Metrics and then tap the blue Create custom metrics button on the right. Since it is the fourth version, it is called GA4. g. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. In the Property column, click Custom definitions. If you have many metrics in the table, you may need to scroll to the right to view the metrics. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility changes. It contains 30 key health checks on the GA4 Setup. Today, the GA4 bounce rate is the inverse of something called the engaged session rate (“ engagement. Optionally, add it to the GA4 navigation menu. Name the metric, choose a parameter and unit of measurement. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Universal Analytics: 10 Key Differences. Archive custom dimensions and metrics. , audiences, explorations) that use the custom dimension or metric. It. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. We've created a GA4 report template with the important metrics to save you time on client reports. It is essential to verify if everything works. Then you will be able to use the metric you created in GA4 Explorations or Data Studio reports. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. Save the report. In GA4, event parameters are used instead. Read now. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. 11K. What are Custom Dimensions in GA4? With GA4 we can create our own own events using Google Tag Manager and send event parameters with those events. If a report doesn’t support a condition, e. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. In this article. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report;The reporting interface between GA4 and GA3 has many differences. Click on ‘Create’. In GA4, custom metrics are created differently than in Universal Analytics. OR. Creating Custom Dimensions in GA4. Refer to this guide on setting up custom dimensions and metrics. Compare signed in with non-signed in users. Save the report. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. Step 2: You will see the various analysis templates. Metrics is a cloud-based. The API provides these key features: The API allows you to request not only built-in metrics but also combination of metrics expressed in mathematical operations. Add a metric of ‘ event count ’. Make sure the Custom metrics tab is selected. Next, create and apply our filters to single out individual Conversion goals:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Step 4: An overlay will appear like below. For example, an Item margin metric could be created using the Item price standard metric. Instead of categorizing or labeling data, custom metrics measure it. Analytics for beginners. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. Share. You will see a new overlay appear, as below. Enhanced Measurement: Enable the File downloads option in the Enhanced Measurement settings within your GA4 account. Metrics are individual measurements of user activity. In the Property column, click Custom definitions. Google also recommends that you use the cross-channel data-driven model as the reporting attribution model: However, you can change the reporting attribution model to any one of the following models: Last Click. Pre-made reports. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). Edit existing channels, add new channels, or remove existing channels (see instructions below). Enter a new group name and optionally a new description. 5. Metrics calculation is also affected by stacking more than one dimension with a given metric. [GA4] Customize metrics in details reports Next: [GA4] Customize charts in detail reports You can add or remove the metrics that appear in the table header of a detail report. If you have many metrics in the table, you may need to scroll to the right to view the metrics. The metadata method will likely return a dimension similar to: "dimensions": [. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. Beyond dimensions, custom metrics are about counting or quantifying specific data points. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. And this is an example of where you can see the data in the standard reports. In Admin, under Data display, click Custom definitions. Click + next to METRICS, select “Exits”,”Views”, “Bounce Rate”, and click Import. In the Property column, click Data Streams. (Open the report and click the ‘share’ icon in the top right - shown below. While certain metrics and dimensions come pre-configured by the tool, others require. Google Analytics 4 (GA4) is the latest version of Google Analytics. In fact, it comes with so many metrics and dimensions that it can be hard to tell where to start. Step 4: Click on ‘Create a custom audience’. Learn more about custom dimensions and metrics. Follow these steps to get started:Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report; 3 of 28 [GA4] Checkout journey report;See entrances and exits. Metric aggregations feature allows you to derive sum, minimum, maximum, count for each metrics through dimensions. You can read Google’s support article on that here. Select the GA4 data source by clicking on the edit button. READS. Step 3: create a new custom dimension (event-scoped). #2 The data threshold is independent of the data sampling. In your Google Analytics Admin area, choose your property and visit Custom Definitions. We encourage you to focus on getting a feel for the data and reports provided. You can also have 25. Step-1: Navigate to your GA4 reporting view. 2. In the Custom metrics tab, click Create custom metrics. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Event conditions let you create segments based on particular details about one or more events. Other dimensions and metrics that you might need are a bit harder to access. Parameter: ‘shipping_info’ // custom dimension; Here is a quick support article on creating custom dimensions and metrics in GA4. You will get a screen like the below image. In the Custom metrics tab, click Create custom metrics. ) Custom Metrics: The limits for custom metrics are similar to event-scope custom. It can take up to 24 hours before custom metrics are processed in Google Analytics. Step 1: Go to Custom Insights in GA4. Make sure the. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Drag metrics in the list to reorder the metrics in the table header. Step 2: Click on the ‘View All Insights’ option. The exploration could use the Page title and screen. Step 2: Click on ‘Events’. You will notice that this current set up will just provide you the. Anytime Google doesn't provide a dimension or metric for an. Step-2: Click on the ‘Blank’ template under ‘Explorations’. As you can see from the above image, insight cards are by default available. Default channel groups can't be edited in GA4. And this is an example of where you can see the data in the standard reports. Migrate from Universal Analytics. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. Click Archive. You can't use hyphens in the name, but you can use underscores and spaces instead. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Click to remove a metric from the table header. . , when a 90% vertical depth becomes visible)To add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. g. Metrics; All of these variables are customizable as per your preference or depending upon what you’re looking for. Custom reports and default reports with secondary dimensions, comparisons, and filters are served by larger aggregated tables with higher row limits. Sending more than one parameter along with an event is termed a custom parameter. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. Click on ‘ Data Streams ’. The resounding advice? “Implement it early and start playing with it now, says” Hogan. don't edit any of your existing UA tags in GTM) and add to them GA4 tags. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. 3. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Review the list of entities in Analytics (e. Metrics Chartered Professional Accounting, Victoria, British Columbia. In the row for an existing group, click > Copy to create new. Abstract. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your. Custom metrics are user-defined metrics. In the Property column, click Custom definitions. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Migrate ecommerce measurement. Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. Next, go to “Custom definitions”. This is a quick and easy way to review and. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. 151 1 11. Google Analytics 4. By Ben January 23, 2023 October 11, 2023. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting identity Analytics Insights. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. Drag the funnel report from the card on the right, and drop it under a topic on the left. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then. In Event property, enter the name of the event parameter. Cardinality and system limitsProvide a meaningful name for the custom metric, such as " Page Load Time . The versionName (Android) or the Bundle version (iOS). Since it is the fourth version, it is called GA4. In the 'Dimension values' drop-down, select the page path or screen class. Metrics. In UA, these would require custom implementation via Tag Manager. Remember that, in GA4, custom dimensions, and metrics are replaced by. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. I will update this question once we have more information on when this feature can become available. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. Step 2: A new overlay will appear as below. Measure anything that isn't captured in GA4's default metrics and dimensions. Create custom dimensions and metrics for your custom event parameters. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. Use AgencyAnalytics to present your clients’ GA4 metrics in a way your clients will understand. . see this article on Custom channel groups in GA4. From here, you’ve got the groundwork to start building custom GA4 dashboards. First Click. Unfortunately, you won’t be able to apply segments to your data (from GA4) in Google Data Studio. Step 2: click on ‘All events’ and select the event of your choice. Hit-scope: Both custom dimensions with hit scope and all custom metrics will. Click. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. Step 3: create a new custom dimension (event-scoped). In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. Click Save. The GA4 users metric is a key metric allowing you to understand your target audience. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. In the 'Dimension' drop-down, select 'Page path and screen class'. 系統會使用您網站或應用程式中的自訂 事件參數 及 使用者屬性 ，建立自訂維度和指標。. Step 1: open a standard report that includes a conversion rate metric. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. This metric is populated automatically. Number parametersApart from the standard events that are collected through ‘enhanced measurement’, it is possible you will see some custom event parameters in our data set, like ‘wordCount’ in event ‘page_view’. Click Create new channel group to start with a copy of the default group. For example, include "customUser:last_level" in a Data API request to create a report for the User-scoped Custom Dimension with parameter name "last_level". Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. With GA4, you can measure practically anything, even custom metrics. Step 1: click on ‘Custom definitions’ under the GA4 property. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and Registering certain parameters as custom dimensions (or metrics) can be done in the GA4 UI: Build a Funnel Report. Google Analytics will open an exploration. The type you should choose depends on the type of data you want to analyze. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response. Audiences are different and don’t come with the same functionality to work with it in Data Studio. To do this in Looker Studio with a GA4 data source you would do the following. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker Studio. " Step 5. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. In Universal Analytics, you can create up to 20 custom dimensions per property. In GA4: Events are the metrics that allow you to measure. Navigate to the “ Resource ” tab and select “ Manage added data sources “. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. GA4 Custom Dimension (not set) Custom dimensions in GA4 are not retroactive. Step 3: Now click on the ‘New audience’ button. Returns a customized report of your Google Analytics event data. I open Reports > Library > create new report. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. Or, for more beginning users, there’s the template gallery. Migrate from UA to GA4. It is an event parameter that can be either an automatically collected parameter or a custom parameter. e. Step 2: Click on ‘New’ to create a new scroll event tag for the GA4 property. The response is split. The best way to get the full value of these new features is to think outside of the box and strategize how you can use them beyond what you are doing now. The age of the user by bracket: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. In the row for the custom dimension or metric, click > Archive. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. It’s very easy to get lost in that maze. Adding these new GA4 dimensions and metrics should help. The value of the index should be between 1 and 200. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. Custom metrics belong to the most powerful features in Google Analytics. Cardinality and system limitsCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andSo when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users;1. The event populates the Views metric. All you need to know about. Step-1: Navigate to the admin section of your GA4 property and then click on ‘ Conversions ‘ under the ‘ Property ‘ column. Step 2: click on ‘Create custom dimensions’ button. Click Add metric to add a metric. You will see a screen like below. Custom metrics and dimensions. Step 2: Navigate to the “Explore” section. In the row for an existing group, click > Copy to create new. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. The Analytics Admin API V1, which supports GA4, does not currently have methods to create custom metrics/dimensions. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. If you’ve enjoyed this article,. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Step 4: Now. Custom metrics and dimensions. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Watch this video to learn how to identify important custom. Custom Metric – Modal Appear. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Google Analytics 4. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. After you have started tracking your website or apps in Google Analytics 4, you will likely want to create custom reports and dashboards using your GA4 data. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)In GA3, users can use custom dimensions and metrics to add information to collected data. Enter a new group name and optionally a new description. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. This does not impact our schema in any way. In Universal Analytics, User ID is only used in specific User ID reports. GA4 Klips templates examples. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. Find your custom metric in GA4 and write down what you named it. Use Explorations to explore your data in depth and answer complex questions about it. 2. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. See an example of the query. OR. Drag your metrics into the. To create a Google Analytics 4 Event tag for the event, follow these steps: In Google Tag Manager, click Tags > New. Processing – collected values are used to populate the final report dimensions according. We encourage you to focus on getting a feel for the data and reports provided. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. In the row for an existing group, click > Copy to create new. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. In this article. Make it easier with AgencyAnalytics on the front end with our no. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. ”. Missing metrics and reports on GA4. Step 1: Add a metric to your Data Studio report. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data 2. Here is an article on custom dimensions and metrics in GA4. Enter your metric variables. By default, the global currency type of a property or reporting view is USD. Click Custom definitions. Description – Add a comment. Step 2: Click on ‘ Acquisition ‘. Step 2: Select a GA4 property that you have access to. Last Updated: October 4, 2023. For example, I have created a comparison for. Google Analytics 4. Great news, you can now add your created custom dimensions and metrics to your Data Studio report. Step 4: double check if everything is set up correctly. Use custom dimensions and. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. The following are the general syntax for Custom Metrics. In both the preformatted and custom reports, you can use multiple. e. The following are the general syntax for Custom Dimensions. In Metric name, enter a unique name for the new metric. For example, let's say you want to identify the pages that people are landing on and leaving from. You can enter the name of a metric or scroll through the drop-down to select a metric. In the digital marketing world, it’s like the new model of your favorite car. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. How to create a new predictive audience in GA4. Now all these 2147 people who visited your website have one. In addition, GA4 is a mobile-first analytics tool, while UA’s core was developed well before mobile traffic became so dominant. Adjust web session timeout. Google Analytics 4 did not even have bounce rate when it first launched, but the metric was added in 2022 after much outcry. However, if you are using GA 360, you can create up to 200 custom. You can enter the name of a metric or scroll through the drop-down to select a metric. The response is split. See Custom user properties to learn more about custom dimensions. Create a table or graph and select the following: Dimension: Event Name. #18 GA4 provides access to far more custom dimensions and custom metrics. Brightcove. Create a custom metric. With the help of unnest and parse for dates or timestamps we can do the trick. g. This is a guide to some of the more common terms you’ll come across in. io for free. GA4 users can create custom metrics and dimensions to collect and measure data the tool wouldn’t automatically track—for example, information stored in a customer relationship management (CRM) system that. Google Analytics 4 places a. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Total User is a primary metric in UA and gives the total number of users. You can't use hyphens in the name, but you can use underscores and spaces instead. Then, fill out these fields: Event name – How your metric will be listed. The number in the circle denotes the count of events recorded during the minute. Refer to this guide on setting up custom dimensions and metrics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Increased Parameter Value Character Limit for GA4 360 Customers. Manage accounts, properties, and users. And that’s it! How to Create Audiences in Google Analytics 4. Type. The default reports in Google Analytics help you monitor your key business metrics. Step-2: Now click on ‘Audiences’. Create a custom metric.